01 Direct contact
You write to the designer, not to an account manager. Decisions get made in the same email thread where they are raised.
Web, graphic design and illustration · Valencia · Since 2017
Less agency. More design.
Design for brands that need to explain themselves clearly and fast: websites, identity, infographics and content. No layers in between — you always talk to the person doing the work.
- Working since
- 2017
- Disciplines
- Seven
- Points of contact
- One
- Based in
- Valencia
The studio
One point of contact, from the first email to the final handover.
Web design, graphic design and illustration for companies, institutions and agencies. A project can run end to end —from the brand to the published site— or slot into a team that is already up and running.
There is one person behind Nice & Visual, designing since 2017. Which means whoever takes your brief is the one who designs it, hands it over and answers if something needs fixing.
When a project needs more hands —custom development, photography, copywriting— trusted people join in, and you still deal with a single person from start to finish.
Francisco Sánchez
Designer and founder of Nice & Visual
02 Fixed quote
Scope, deadlines and number of revisions in writing before anything starts. No surprises halfway through.
03 The files are yours
On delivery you get the editable source files and, for websites, everything published on your own hosting and in your name.
Trusted by
Institutions, agencies and brands that have worked with the studio, on their own or alongside other professionals.
Abertis Autopistas, ACCIÓ Generalitat, Aeroport Andorra la Seu, TACC, Acceleralia, Grupo Blaumar, Km0 by Unió and 2 Digits Growth.
Services
Seven ways to solve it.
Every project is quoted individually, but almost everything falls into one of these seven boxes — or several at once, which is the usual case.
01
Web design
Landing pages and full websites with clear navigation and solid technical SEO. WordPress when you want to manage it yourself; custom code —built with Claude Code— when speed is what matters.
- Landing pages
- WordPress
- Divi · Elementor
- Claude Code
- Technical SEO
- Google Business
02
UX/UI
Wireframes, clickable prototypes and design systems handed over so that any developer can build them without having to guess anything.
- Figma
- Zeplin
- Prototyping
- Design system
03
Branding
Logos from scratch or a redesign of the ones already in use, vectorised and with a brand manual. Applications specified in Pantone, so the brand looks the same on screen as in print.
- Logo
- Vectorisation
- Brand manual
- Pantone colour
- Stationery
04
Infographics
Comparisons, processes and statistics. Dense data turned into something that reads in a single glance and gets shared on its own.
- Processes
- Comparisons
- Statistics
- B2B
05
Graphic design
Presentations, printed materials, stationery, window displays and signage for trade fairs and conferences. The same identity on screen and on paper, with no surprises at the printer.
- Presentations
- Adobe Creative Cloud
- Affinity
- Retail
- Trade fairs
06
Content and e-learning
Social media pieces, newsletters and email templates, downloadables and training material. Ongoing production, always within the same identity.
- Social media
- Newsletters
- Email templates
- Downloadables
- E-learning
07
Illustration
Original imagery for when stock photography does not cut it: report covers, technical diagrams, packaging and campaigns that need a piece which is not also sitting on a competitor's website.
- Editorial
- Technical
- Packaging
- Reports
- Campaign
Work
Delivered work.
A selection of real projects. Hover over a row to see it.
-
01
Camino Bites
-
02
Andorra la Seu
-
03
Abertis Autopistas
-
04
Acceleralia
-
05
Innovar con Startup
-
06
2 Digits Growth
-
07
Km0 by Unió
-
08
La Figuera
-
09
Fashion and retail
Examples
Your next website could be this one.
Four demos, each built around a different need: presenting a catalogue, selling online, taking bookings or generating leads. All of them are finished and fully navigable, so you can see them working before deciding anything. Yours is designed around you: the structure, the features and the tone your business needs.
Corporate and services
Turia · Estate agency
Corporate and professional-services websites: a catalogue plotted on a real map, a search with filters that genuinely narrow things down, a full card for every listing and viewing requests that land in your inbox.
- Catalogue on a map
- Search and filters
- Listing and enquiry
E-commerce
PLANCHA · T-shirts
A single-product online shop: the same tee in seven colours and eight prints, all from one photo session, with filters that genuinely narrow things down, live stock per size, a size guide, a side basket, and the shipping, returns and payment terms written where they get read.
- Catalogue and filters
- Size guide
- Basket and shipping
Local business
Sal de Ponent · Restaurant
A website for a business with a room to fill: an illustrated menu, a built-in availability calendar, bookings with a deposit taken through the bank gateway, customer-service terms and a real map to find the door.
- Menu and calendar
- Booking with deposit
- Hours and map
Lead generation
Palanca · B2B landing
A lead-generation page with a single job: method, numbers, case studies and an FAQ that answers the doubts before the call, plus a form that qualifies and only lets real enquiries through.
- Method and cases
- Qualifying form
- FAQ
Your sector not here? Tell me what you do and I will build the demo that fits it.
Ask for a demo of my sectorReferences
In their words.
Recommendations signed and published on LinkedIn by former colleagues and project leads. They can be read in full there.
He has been a key part of the web design and social media side, always bringing good ideas, taking care of the details and with a great willingness to work with the rest of the team. On top of being a great illustrator.
He is organised, meticulous in his designs and detail-oriented. A good worker, and also a very good person.
How it works
Four steps, zero surprises.
The same script for a logo and for a fifty-page website. The size changes, the method does not.
Brief
Half an hour on a call or one long email, whichever suits you best. That is where the problem to solve, who it is for and the deadline come from.
Proposal
Scope, deadlines, number of revisions and a fixed price, in writing. If it does not fit, it gets adjusted before starting rather than afterwards.
Design
The project moves forward in phases, with partial deliveries. So you can change course early, while it is still cheap to do so.
Handover
Source files, exported versions and, for websites, everything published on your own hosting and in your name.
Contact
Tell me about your project.
- Phone
- +34 661 398 901
- Where
- Castellón de la Plana · Valencia, Spain
- Response time
- Within 24 working hours
- Working languages
- Spanish, Catalan and English