01 · Message
Why the people who already buy from you do so, in their words and not in yours.
- Interviews with won and lost clients
- Value proposition per segment
- Sales narrative and objections
The starting point
Four situations we come across almost every time.
«We run one-off activities»
A trade fair, a campaign, a mailshot. Nothing links to the next thing and nobody measures what brought what.
«The CRM is full of ghosts»
Opportunities open for eight months that nobody dares to close as lost.
«It all rests on two people»
If those two go on holiday, the month collapses. The process lives in their heads, not in the company.
«We compete on price»
When the message does not differentiate, the conversation always ends in a discount.
What we do
Three fronts, in this order.
We do not start with the tool. We start with what you say, to whom and with what proof; the software comes afterwards, if any software is needed at all.
02 · Channels
Where your buyer is and what it costs to reach them, with numbers rather than hunches.
- Direct outreach and referrals
- Content and industry events
- Cost per qualified meeting
03 · Process
The stages, who does what and when it closes. Written down, not assumed.
- Funnel with exit criteria
- A CRM actually configured
- Weekly follow-up rhythm
The method
Twelve weeks, four deliverables.
Kick-off
Half a day with management and with sales. We leave with the data we need and with who will give it to us.
Week 1Diagnosis
Interviews, a CRM review and analysis of the real funnel. A report on what works and what does not.
Weeks 2 – 3Roadmap
Initiatives prioritised by impact and effort, each with an owner and a date. No lists of a hundred things.
Weeks 4 – 5Support
A weekly session with the team while it is rolled out. By the end, the process runs without us.
Weeks 6 – 12What is included
Everything the twelve weeks cover.
15 daysuntil the diagnosis is in your hands
4 deliverablesdocumented and yours from day one
1 sessiona week with your team, from week 6 to 12
12 weeksagreed in writing before we start
- Interviews with your clients and your sales team, their words written down as they said them.
- A report on the real funnel, built from your data and from what is actually in the CRM.
- Value proposition and sales narrative for every segment you sell to.
- A roadmap prioritised by impact and effort, with an owner and a date on every line.
- Your CRM configured with the stages and exit criteria we agree on.
- A weekly follow-up rhythm, supported until the process runs on its own.
- A checkpoint in week 6, so we decide together how to carry on.
- All the material stays yours: documents, templates and recordings of the sessions.
Questions
What people ask before signing.
How much does it cost?
The diagnosis is free and commits you to nothing. The twelve-week engagement starts at €9,800 and is agreed in writing before we begin. No variables, no surprises.
Do we need to change CRM?
Almost never. In nine cases out of ten the existing CRM is fine; the problem is that nobody ever defined what each stage means. If it genuinely has to change, we say so.
Do you work with our team or do it for us?
With your team, always. If we do it for you, when we leave you are exactly where you started. The goal is that after twelve weeks you do not need us.
What if it does not work?
There is a checkpoint at week six. If there are no signs of improvement, we stop and invoice only what has been delivered so far.
Which sectors do you know?
Manufacturing, B2B software and professional services. If your sector is not on that list we say so on the first call, before you invest anything.